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Sorry to Young Republic, who I'd e-mailed with but couldn't get out to see Wednesday night. How was it?
After she had recorded a few songs, she started a MySpace page— not as routine then as it later became— where she streamed songs that were not commercially available, posted pictures of herself cavorting, and began writing emotional blog posts and building her public persona: an accessible figure who seemed a lot like her fans…"I was lucky enough to sort of find an in," Mayer said the other night in an interview on Fuse. "I don't think it's really around anymore, whatever the new in is. For me it was Napster." Years before MySpace made headlines for its role in the popularity of artists like Allen, M.I.A., or Arctic Monkeys, Mayer drew fans through file-sharing and his MP3.com page. In the summer of 2000, at Eddie's Attic in Decatur, Ga., Mayer recorded something called "The Napster Song": "So glad you came/ I see you searched my name." In 2002, Mayer was quoted saying, "Someone downloading one of my songs and listening to it and loving it is the most pure connection I will ever have with anyone my entire life." In a tweet earlier this year, he made a lame joke that depends on readers' knowledge of the BASIC programming language. From MP3.com to Napster to message boards to AIM chatrooms ("Captain Backfire") to blogging to YouTube to Twitter to (ugh!) "Augmented Reality," Mayer has always embraced internet technology. The internet hasn't always embraced him, but that doesn't seem to have hurt him much.
After finishing "Not Fair," Allen addressed the audience. “You were singing along to that one, and it’s only just come out today," she said. "You must have been illegally downloading." The crowd laughed.
- Sasha Frere-Jones in The New Yorker in March, on Lily Allen
Make no mistake about it: "Borat" is locked and loaded, ready to invade the public consciousness. Get ready to say goodbye to it."John Mayer -- what a curious case," Rosen wrote in Rolling Stone, and I couldn't agree more. Later, on Slate, he added, "It strikes me that Mayer and his ilk get an especially tough time from critics. Sensitive white boy singer-songwriters with easy-listening proclivities and Berklee College of Music-honed chops—they’re not exactly rock critic bait. Even in these poptimistic times, it’s still socially acceptable to reflexively dismiss the Mayers of the world.”
When "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" is released tomorrow, there will be a short window of time, from about 6pm on Friday to about 10pm on Sunday, when the film's impact will sit in perfect equilibrium with both its mass appeal and its comic potency. "The hip eclipse", let's call it. I say 10pm because somewhere in Oxnard, CA, 7pm local time, a young Friday's waiter will deliver a plate of Jack Daniel's Chicken Strips and punctuate it with the phrase "You laaaaaaiik!!!!!". This will be the first sign of the "Borat" outbreak - what will eventually be transmitted through contact with co-workers, on airplanes and in casinos, and GOOD LORD, in bars everywhere.
It won't be the fault of the movie, and it certainly won't be the fault of Sacha Baron Cohen, Borat's creator. It will be due to a society set up to adopt, consume and then divorce a trend in dizzying time. The infrastructure is ripe for it, a now perfectly balanced sphere of blogs, critiques, and various other forms of media with which to hijack the trend. Borat impressionists will appear on youtube, and a home-made mega-mix of lines from the movie will be cobbled together by a 14 year old and placed incongruously atop a house drum beat. It will be an internet sensation. And while Dayton, Ohio greets it, the Lower East Side will have already eulogized it. If you don't believe me when I say we will kill it by hugging it too hard, look at what happened to Brokeback Mountain - "I wish I could quit you" became a ready-mixed punch line for months, and it wasn't even trying. (Even the word "brokeback" itself came to be an out of the box bon mot.) We've been waiting for the next "WAY!" and "NOT!" for a long time. And we're about to get it in the form of "high five!" and "wa-wa-wee-wah!"
And if you're still wondering what leg I have to stand on with this, just remember: I was truly hip for three weeks back in 2001.
Yakshimesh!!!!
- Mayer, in a November 2006 blog post titled "Borat: A Prediction", since deleted
This is a song that is not about smoking pot ... Is 'I'll Make Love to You' by Boyz II Men about making babies? Not unless you're making babies it's not. If you're washing your car listening to 'I'll Make Love to You'-- which I'd highly recommend now that I hear myself say it-- then that would be a song about washing your car. You see what I'm trying to put together here for ya?"Me and all my friends/ We're all misunderstood," Mayer sang on Continuum's widely misunderstood (including, for years, by yours truly) state-of-a-generation political offering "Waiting on the World to Change". I'd eventually like to argue that Mayer himself is misunderstood, but for today I'll just stick to his songs. Rosen shares my appreciation of Battle Studies' "Who Says", a mellow, West Coast-style folk-pop song, so I don't want to diminish that at all (nor am I trying to offend any of the other critics or editors whose work is discussed here-- just trying to share an alternate view). But Rosen also calls "Who Says" "the confession of a dope-smoking roué." Now, Mayer's tabloid exploits aren't exactly a closely guarded secret, and his fun-loving personality has been a key part of his charisma going back to the coffeehouse days of 1999 and 2000. So I think "Who Says" is a lot more than that. Mayer isn't Bono-- he keeps his political statements personal.
- Mayer, "Live at Letterman" webcast, 11/19/09
Lyrics like “I loved you/ gray sweatpants/ no makeup/ so perfect” seem to be the prolific entrée into the… well… sweatpants of women.I'm still processing the rest of Battle Studies, and I'm not sure I will ever come to like it as much as I like "Who Says", although the songs are better constructed, lyrically and melodically, and certainly better played, than most of the junk that floats through my inbox every day (here's Wilson on Celine Dion: "The virtuosity that cool audiences today applaud, the sort Celine always fumbles, is not about having a multi-octave voice or flamenco-fast fingers: It's about being able to manipulate signs and symbols, to hitch them up and decouple them in a blink of an eye, to quote Homer but in the voice of Homer Simpson"). I also agree with the reviewers who take Mayer to task for comparing love to a battlefield-- the conceit is a little trite for Mayer, and besides, he did a much better job of setting a relationship against the context of violence on "Covered in Rain", still the subtlest, most moving post-9/11 song I've heard (maybe partly because I heard him play it when I myself was in the same post-9/11 state that was driving so many columnists to freak out about anthrax mailings and start arguing for war in Iraq). "Half of My Heart," the one with Swift, will be ubiquitous, and deservedly so. "All We Ever Do Is Say Goodbye" is nice and more Abbey Road than we expect from John. "Friends, Lovers, or Nothing" caps the album with some more George Harrison-style lead guitar and expertly phrased lyrics that will adorn Facebook profiles (or whatever people put song lyrics in these days) internet-wide for years to come: "Anything other than 'yes' is 'no'/Anything other than 'stay' is 'go'/ Anything less than 'I love you' is lying." Watching recent Mayer live performances on Fuse and via webcast, there's nothing furrowed about his brow, high or low or middle-- just a guy and a band and a crowd all looking like they're feeling free.
Mayer realizes that not everyone subscribes to the “Comfortable” theory: “But it’s true! The truth is that I just want all of my songs to be brutally honest. Now whether that compromises my sexuality… which in the case of ‘Comfortable,’ it totally does… to the point of sometimes wanting to cringe when I have to sing that line. It’s just too sappy-pretty. But I’m glad I feel that way ‘cause it means it’s honest.
“If I want to sing a song about ‘I’m so fucking scared… I don’t know what of… but I’m scared,” I want to write about it. Anger is a very cheap commodity. Anybody can do that. But for me to write what I write, it has to be very honest.”
- Flagpole, 08/23/00, discussing Inside Wants Out track "Comfortable": an acoustic-and-strings, blue-eyed soul ballad of grass-is-always-greener lost love ("You could distinguish Miles from Coltrane"-- a know-it-all might say, "Haha, they play different instruments, stupid," but I'd bet most of a pop audience just knows Davis and Coltrane are good... sort of like how Miley Cyrus said she doesn't actually listen to Jay-Z despite what she sings on "Party in the USA") that has broken my most badass friends in moments of weakness
If you want to be disintermediated—if you want to skirt or simplify the system of major-label gatekeepers and A&R concerns and marketing departments that might otherwise script your career—then you have to script your career.Another reason "Who Says" is so significant to me: It's the first time I felt like Mayer made a song that a lot of people would "like" without really "getting," whether those people hear it as a confession or as a dumb fratboy pot song. (I misunderstood "Waiting on the World to Change", but that's because I thought I didn't like it.) Mayer has made a career using the same sorts of online tools later exploited by indie bands, but rather than retreating into cult genres (garage-rock, psych, lo-fi, post-punk, disco, techno, noise), he usually reaches out, through his major label, to a silent majority-- the square majority. "Who Says" finally sounds like a song for himself.
- agrammar.tumblr.com, DIY = "personal responsibility!"
well, i once wrote a defense of the Backstreet Boys' "I Want it That Way" as one of the great pop singles of the last few years, in the process destroying whatever 'indie cred" i once had. most hipster-snobs grow up to realize the error of their ways. to dismiss music based on marketing schemes or credibility perceptions is pretty lame.
the job of any critic is to develop a thicker skin, better ears and a more open mind. those who try to crush those instincts should be ignored. you can't become a better listener when someone is telling you ahead of time what is and what is not cool to like. I haven't heard the John Mayer album, but if you've spent time with it and love it, and can make a compelling case for its musical merit, you shouldn't dim that enthusiasm just to please some nerd who thinks Cursive is the only band that matters.
narrow-mindedness will be the death of rock criticism.
- I e-mailed Chicago Tribune critic Greg Kot asking for a little reassurance after the "Rolling Stone" diss from Scabs. I had seen Kot speak in one of my journalism school classes, and for whatever reason I thought he would want to give me advice. I was able to thank him years later, at my first Pitchfork festival, and I hope he won't mind me quoting his response above.